A vision for honest technology
Somewhere along the way, the things we own stopped working for us. TVs became ad platforms. Cars started charging rent for features already built in. Washing machines started asking for our Wi-Fi password. Company 2000 exists to build the opposite: products that do the one thing they were made to do. No subscriptions. No surveillance. No app required.
The problem
A microwave with a firmware update.
Simple machines now ship with apps, accounts, pairing flows and update cycles. That means more to learn, more to break, and a product that quietly stops working when the company behind it loses interest.
Paying monthly for hardware you already own.
Heated seats, remote start, printer ink, "premium" wash cycles. The feature is physically in the product, and you paid for it. It's still locked behind a recurring fee.
Your TV is watching you back.
Content recognition, usage telemetry, location data. Many devices are now sold cheaply because the real revenue comes from what they collect about you, long after the sale.
Same appliance. Count the steps.
Press power. Watch.
2 stepsAccept the terms. Sign in. Install an update. Scroll past the sponsored row. Find your input. Watch, while it logs what you watch.
6 steps · 1 trackerTurn the key. Press the seat-heat button.
2 stepsOpen the app. Notice your trial expired. Renew the comfort package. Dig through a touchscreen submenu. Tap the seat icon.
5 steps · $/monthTurn the dial. Press start.
2 stepsDownload the app. Create an account. Join Wi-Fi. Pair over Bluetooth. Pick a cycle. Press start.
6 steps · 1 accountKeep food cold.
0 stepsKeep food cold. Show promotions on the door screen. Request your location. Nag you about an update.
0 steps · 1 ad screenPress "+30 sec."
1 stepOpen the app. Wait for the microwave to reconnect. Choose a preset. Confirm on the door. Press start.
5 steps · cloud requiredThe Company 2000 standard
"Dumb" doesn't mean outdated. It means a product with a single loyalty: to the person who owns it. Modern materials, modern efficiency, modern build quality, minus everything that serves someone else.
The core function works perfectly out of the box. No account, no app, no network connection.
If the hardware can do it, you own it. No feature subscriptions, no paywalled settings, ever.
No telemetry, no tracking, no data sales. Where a connection is genuinely useful, it's opt-in and local-first.
Physical controls for the things you do every day. Screens only where they earn their place.
Standard screws, available parts, published manuals. Designed for decades, not upgrade cycles.
If we disappeared tomorrow, your product would keep working exactly as it did today. No servers to shut off.
Follow the build
We're building the software first. Leave your email and we'll send a single note when the first release is ready to install.